Astrology seems to be so in right now! Astrology's popularity comes and goes, ebbs and flows. The hippies were so into it in the 60's and 70's, and then it pulled back for a while. But it's come back in a big way now, and people aren't so ashamed of their astrology interest.
This seems to especially be the case with Millennials (and seems like it's continuing with Gen Z). If we're going to consider why astrology is so popular now, maybe we should use some astrology to figure it out! (ha!) So, why IS astrology the new black? Let's dive into the astrology:
Millennials are the group of folks born in the 1980's to about the mid 1990's. The main link for this group is Pluto at home in Scorpio. Scorpio is way into the mystical and magical, and open to things like astrology.
Most Millennials also have Uranus, planet of the unconventional and ruler of astrology, in Sagittarius or Capricorn, and spiritual Neptune in Capricorn. Uranus in Sagittarius is the free-thinking rebel who doesn't want to be caged by convention, and Uranus in Capricorn is the convention-buster.
Neptune in Capricorn takes a spiritual view of the physical world, and sees how the spiritual and intuitive (Neptune) comes together with the traditional and real (Capricorn). Meanwhile Gen Z is mostly linked by Uranus at home in Aquarius, so with Uranus being astrology's natural ruler, no surprise the astro-interest would continue (and maybe get bigger!).
As for what the planets have been doing in the last couple of years to push the astrology interest now, from a mundane perspective, Uranus was in Aries, which made more people take action (Aries) with astrology (Uranus).
I noticed a lot of online astrologers and sites (Uranus rules internet too) also started with Uranus in Aries (even The Dark Pixie Astrology! it actually began right when Uranus was entering Aries). I imagine this will grow with Uranus now in money-maker Taurus.
Meanwhile spiritual Neptune has been at home in Pisces, and Chiron has also been in Pisces. Those born with Chiron in Pisces seemed to have undergone a spiritual awakening over the last few years, sparking even more interest in astrology (and other spiritual ventures). I had quite a few clients who started their own spiritual practices under this influence.
Pluto in Capricorn has served to destroy (Pluto) the traditional and conventional (Capricorn), helping people open up more. Pluto in Capricorn has touched Millennials Uranus and Neptune in Capricorn, setting off our natal energy and striking up our astrology interest.
Since Pluto is intense and passionate, it's been more than mere interest! Pluto takes things seriously and gets obsessed. So between Pluto hitting the Capricorn energy of Millennials and Chiron returning for the Pisces Chiron folks, it's no surprise so many people have jumped into the astro-pool! Come one, come all :)
Suggested Reading: Astrology of Fame